Baxi Golden Boot Challenge Proving a Hit with Boiler Installers
By David Holmes on May 30, 2010
As part of its “Football’s coming to my Home” road show, Baxi is offering installers at merchants throughout England the chance to win £500 every day.
The Baxi Golden Boot Challenge follows a simple yet effective promotional format: installers are invited to spend 45 seconds kicking a ball at a giant Baxi Duo-tec Combi boiler that has a hole cut out of it to form the goal. The installer who scores the most goals on the day at any given merchant will be rewarded with £500 in cash.
Unsurprisingly, the challenge has been warmly received by installers, who relish the opportunity to win half a grand whilst kicking a football in good fun. The Baxi Golden Boot Challenge, however, is not merely a bit of fun; indeed, it offers installers the opportunity to learn more about Baxi’s flagship boiler.
The Baxi Duo-tec Combi boiler is one of the most energy efficient condensing boilers on the market, having been awarded the highest SEDBUK Band ‘A’ rating for efficiency. According to Baxi, the Duo-tec Combi far exceeds Government legislation that requires all new boilers to convert at least 86 per cent of the fuel it burns into heat; in fact, the Duo-tec Combi has a conversion rate of more than 90 per cent, which is not only good news for the environment but also helps households save money by reducing annual fuel bills. In 2008, the Duo-tec Combi won the CORGI Boiler of the Year award, which is certainly no mean feat; however, Baxi is aware that many installers have overlooked the boiler, so the road show is intended to go some way towards rectifying this issue.
The Baxi Golden Boot Challenge has so far proved to be successful in advertising the virtues of the Duo-tec Combi. Installer Shaun Mangan, of M and M Gas Services Limited, recently won the £500 challenge at his local merchant. Mr Mangan said: “I’m really chuffed and have got lots of ideas on how to spend the money. I am also interested in finding out what else Baxi has to offer, as I don’t currently fit them”.