2. What types of cookies is this website using?
Analytics Cookies (Performance): Such cookies measure your behavior on our website. In order to find out which parts of our websites are interesting for our visitors we collect data with respect to the use of our website. We track for example the number of visitors, the most visited pages, surfing behavior of the visitors or the duration of a visit of the website. This data is not used for any other purpose.
Targeting- and Advertising-Cookies (Marketing): We use marketing cookies for personalized online advertising and (re-) targeting. This enables us to use identify target groups and assign the advertising content to them. We also use such cookies to track conversions.
Most browsers are set to accept cookies automatically, but you can deactivate this function if you wish. However, refusing all cookies could mean that you cannot take full advantage of our website. Refer to the information provided by your browser supplier to find out how, for example:
Internet Explorer Microsoft: https://support.microsoft.com/en-us/help/278835/how-to-delete-cookie-files-in-internet-explorer
Facebook (Marketing): For (re-)marketing purposes, we use Facebook Custom Audience of Facebook Inc. With the Pixel, Facebook is able to recognize you when you visit its closed member area and delivers customized advertisements. This cookie enables us to deliver advertising to Facebook users which are also likely interested in the campaign.
Provider: Facebook Inc.; EU, USA
Storage time: Max. 180 days
Opt-out: If you wish to object to the use of the Facebook Custom Audience, you can do so at https://www.facebook.com/ads/website_custom_audiences/
More information: https://www.facebook.com/about/privacy/update
Google Ads and Google AdSense (Marketing): The remarketing, re-engagement or similar audiences feature in Google Ads allow us to reach people who visited our website and match the right people with the right message. For such remarketing purposes we gather information via Google cookies and device identifiers. Google AdSense is a system that allows website owners like us to sell ad space to businesses.
Provider: Google (Universal) Inc.; EU, USA
Store time: Max. 18 months
Opt-out: You can use the Google opt-out remarketing page at https://adssettings.google.com/authenticated?hl=en#display_optout
More information: https://policies.google.com/technologies/ads
Google Analytics and Tag Manager (Performance): Google Analytics helps us better understand how visitors interact with our website. We also use data (e.g. IP address) for remarketing purposes. The Google Tag Manager allows us to integrate various codes and services into our website in an orderly and simplified way.
Provider: Google (Universal) Inc.; EU and USA
Store time: Vary from 1 min. (_gid, _gat) up to 2 years (_ga) depending on the cookie
Opt out: You can download and install the browser plug-in at https://tools.google.com/dlpage/gaoptout?hl=en
More information: https://policies.google.com/privacy?hl=en
Google Optimize (Performance): Google Optimize 360 (_gaexp) is one of our website A/B testing tools provided by Google, Inc. Google sets the above cookie to determine a user’s inclusion in a website experiment. We perform these experiments to improve the performance and usability of our website.
Provider: Google Inc., EU and USA
Storage time: Expiration time depends on the length of the experiment but is typically 90 days.
Provider: Hotjar Ltd., EU and other countries
Storage time: Max. 365 days
Opt-out: You can use the one-click function at https://www.hotjar.com/legal/compliance/opt-out/
LinkedIn (Marketing): LinkedIn cookies help us to measure actions on our website, like filling out a form or downloading content, after one of our advertisements is viewed or clicked on. It can also help us to retarget individuals that have visited our website.
Provider: Linked Corp., USA
Storage time: Depends on type of cookies
More Information: https://www.linkedin.com/legal/privacy-policy
Matomo Cloud (Performance): Matomo helps us to collect and analyse information about how you interact with our website (web analytics), and to recognize and stop any misuse. It collects data such as IP address, geolocation, and technical data such as browser settings.
Provider: Innocraft Ltd.; EU (Germany)
Store time: Depends on the cookies, from 14 days till 13 months
Opt-out: Use privacy settings on the website
More information: www.matomo.org
Microsoft (Marketing): For the purpose of tracking conversions and re-marketing we use the Universal Event Tracking tag of Microsoft. With this tag, Microsoft Advertising can collect data that allows us to track our conversion goals and target audiences with remarketing. This enables us in optimizing our campaigns more effectively by knowing which keywords converted and which didn’t. If you come to our website via a Microsoft advertisement, we can use this tracking tool to find out more about your user behaviour on our website. For example, we can find out which keyword or ad led you to us, what you clicked on our website, how long you stayed on our website, as well as how many people visit our website via Microsoft Ads.
Provider: Microsoft Corporation.
Storage time: 1 Year
Opt-out: The Opt Out details can be found at: https://privacy.microsoft.com/en-gb/privacystatement
Outbrain (Marketing): We use the marketing platform Outbrain. This tracking technology is used to collect data used for recommending relevant related content. Data is also used for remarketing purposes.
Provider: Outbrain, Inc., EU and non-EU
Storage time: Varies from session cookie to max. 13 months
Opt-out: Follow use the settings of Outbrain Interest Profile website at https://my.outbrain.com/recommendations-settings/home
More information: https://www.outbrain.com/legal/privacy
Skai (Marketing): Cookies and pixels are used to analyse ad performace.
Provider: Kenshoo Ltd., Israel, USA
Storage Time: Depends on type of cookies
Opt-out: Use of cookie settings
More Information: https://www.kenshoo.com/privacy-policy
Taboola (Marketing): We use the marketing platform Taboola. This tracking technology is used to collect data used for recommending relevant related content. Data is also used for remarketing purposes.
Provider: Taboola, Inc., Israel, USA, Hong Kong
Storage time: Varies from session cookies (taboola_session_id) up to 1 year (t_gid)
Opt-out: You can use the opt-out function in section 2.6 https://www.taboola.com/privacy-policy#optout
More information: https://www.taboola.com/privacy-policy
Yahoo (Marketing): Cookies of Yahoo are used for targeted advertising. This information includes the kind of content or ads served, viewed or clicked on; the frequency and duration of your activities; the sites or apps you used before accessing our Services and where you went next.
Provider: Verizon Media EMEA Limited, EU and USA
Storage time: Max. 1 year
Opt-out: Use the blue button on Yahoo’s Ad Interest Manager page to register your preference at https://yahoo.mydashboard.oath.com/lite