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First Utility Delivers 100% Renewable Energy After Shell Rebrand

The energy supplier First Utility, which was bought by Shell in early 2018, has now been renamed Shell Energy. The company will deliver electricity to over 700,000 customers through exclusively renewable energy sources.

Shell is clearly making moves to distance itself from its reputation as an oil and natural gas provider as countries all over the world are turning their backs on the use of fossil fuels for fuel and energy which are harming our environment. Shell has also purchased the electric vehicle (EV) charging infrastructure provider, NewMotion, and a renewable energy storage specialist, Sonnen.

On Monday 25th March Shell confirmed that all of First Utility’s customers had been automatically switched to renewable electricity. If you’re a customer of what is now Shell Energy, you won’t have had any interruption in your service or price change; the only change you’re going to notice is that your direct debits will now show as Shell Energy.

The electricity being provided by Shell Energy comes from 100% renewable sources, including wind, solar and biomass and the company has been certified by Renewable Energy Guarantees of Origin (REGOs). Shell Energy also guarantees that for every unit of electricity used by its customers, the same unit is replaced in the grif by renewable energy generators.

The company also promised to announce a “string of exciting services” in the coming months, including a range of new smart home technologies such as smart thermostats and home electric vehicle charging.Shell Energy customers can also get a 3% discount on up to 60 litres of fuel each month at Shell petrol stations.

Colin Crooks, CEO of Shell Energy Retail Ltd, commented:

“We are building on the disruptive nature of First Utility to give customers something better. We know that renewable electricity is important to them and we are delivering that, while ensuring good value and rewarding loyalty,” said “We want to attract customers with fair pricing, strong customer service and innovative offers that set us apart from anything available today. Later this year, we’ll be announcing a string of exciting services that offer greater convenience to householders and help make homes more efficient.”

Executive Vice President of Shell New Energies, Mark Gainsborough, said: “This is a good example of our approach to building a significant electricity business, in line with customer needs. Shell recognises the world needs more energy with lower emissions and this will give customers more flexibility, greater control and cleaner energy.”

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